Fly AND I IS SO MUCH MORE THAN JUST A LABEL.
It's a State of Mind
Fly And I is an independent media design brand, combining a diverse variety of products including Graphic Design, Streetwear Apparel, Film and Music production. Based out of Florence, Italy, Fly And I is set to take the world by storm- never before has such a variety of media design been housed under one label. But that's just the beginning.
The concept behind it is simple: to take on the challenge of inspiring a generation of individuals that have somehow managed to let passion slip down the ranks of the most important things in life. We hope to achieve this through innovative and inspirational design, always encapsulated by a much larger philosophy.
THE ORIGIN OF FLY AND I
It's my personal belief that a lot of us go wrong by assuming that life isn't meant to be good. Yes, there should be pleasurable things, we concede, but essentially they should be few and far between. And if we find ourselves indulging in all the enjoyment, we somehow need to feel guilty about it, as though the essence of life is supposed to be a period of work and drudgery, infrequently punctuated by pinpoints of happiness. Why can't we just enjoy ourselves without having to be ashamed by it?
One of the most fundamental differences between people who excel in what they do and those that settle somewhere around average is their perception of what they enjoy. When you find something you love, doing that thing is reality, and the rest of the banality of every day is simply time stolen from that.
So do what you love...
And don't let anybody tell you otherwise.
-David Carmichael (Co-Founder)
